Welcome to my website! With over 30 years of experience in product design, I’ve evolved alongside the industry—from my early days as a webmaster in 1995 to embracing the complexities of modern UX design.

In my journey, I transitioned from UI development to UX design, driven by a passion for understanding user needs and crafting meaningful solutions. My dedication to user-centric design was ignited during a project focused on accessibility back in 1999, sparking a mindset shift toward enhancing user experiences.

Collaboration fuels my work, and mentoring the next generation of UX professionals brings me immense satisfaction. As technology advances, I embrace AI and AR as tools to augment design processes, enhancing user experiences while acknowledging the irreplaceable role of real designers, writers and researchers.

I’m looking forward to what the future holds as I continue my exciting adventures in UX. Please reach out to me if you think I can help you or your organisation on their own journeys.